Honesty is a lonely word.

I've always wondered how can people say "I love you", "no, I love you more", if there isn't really a way to measure love. I could tell you that I love you from here to pluto and back again twice, or I could tell you that love you more than caffeine, or I could tell you that I love you more than Post-It...

but it's too subjective.

a person can think maybe pluto is not that far enough,
or might even hate caffeine,
or don't use Post-It.